Band Shirt Day is held annnually in September, and presented by MerchFriends and Spotify, with support from Hello Merch, Bandsintown, Rough Trade NYC, and WASTOIDS.

Band Shirt Day is a global fundraising initiative, where artists come together for a single day to sell merchandise on their official sales channels and donate proceeds to charitable organizations of their choice.

Choose a charitable organization, project or individual to benefit.

This can be a national organization, local groups, animal shelters, an individual in need, or the official Band Shirt Day fund.

Choose how much to donate.

Our suggested donation is 15% of gross merch sales on September 15th donated to the official Band Shirt Day Fund, which is distributed by GoFundMe. This year's recipients are the ACLU, Ally Coalition, Animal Defense Fund, MusiCares, Planned Parenthood, and Voices of Children.

There is no pressure to donate more than you’re comfortable with. We’re happy to have participation on any level.

Choose what to sell in honor of Band Shirt Day

Band Shirt Day sales happen on official sales channels, wherever you normally sell merch. To maximize fan engagement, we’re encouraging artists to list unique, limited edition t-shirts for sale, however, there are multiple options to participate.

1. Donate a portion of proceeds from any existing t-shirt(s) in your store. This can be a good way to clear out older inventory taking up space.

2. List limited edition t-shirt(s) for pre-order on Band Shirt Day, September 15th, to be shipped at a later date. This can eliminate up-front costs and maximize donations.

3. Print limited edition t-shirt(s) in advance, to be released on Band Shirt Day, September 15th.

Band Shirt Day on Spotify

To participate in Band Shirt Day on Spotify, artists are encouraged to list their Band Shirt Day merch item as their Artist Pick and list the Band Shirt Day Fund as their Fan Support link during the week of Band Shirt Day, More information about Band Shirt Day on Spotify coming soon.

Register

The MerchFriends team will be hard at work keeping track of all participants. Please help by emailing us to let us know you are IN as an Artist!

Promote

Please spread the good word by watermarking all store images and social media graphics with Band Shirt Day logos and templates.

Purchase a shirt from your favorite participating artist’s merch store.

Wear your favorite band shirt! You can celebrate Band Shirt Day in your workplace, school, or social group. See if you can get your coworkers, classmates, and friends to join. Invite everyone you know to wear their band t-shirt and help raise funds.

Post your band shirt selfie to social media using #bandshirtday. Be sure to tag @bandshirtday!

Organize or attend an event for Band Shirt Day. Consider hosting a local show, music trivia, or meet up in your area to celebrate.

Band Shirt Day is easy to do and is a great way to create engagement with artists and have fun with classmates, friends, and staff while raising funds for worthy causes. Band tees have a story, and on Band Shirt Day everyone has a chance to tell it.

We’d love to connect you with an artist who may not have a cause in mind already.  Contact us with more information about you, so we can find a way to partner with you. 

Band Shirt Day is about supporting artists and bands through merchandise sales of the classic band shirt, while fundraising through those sales. In all, it’s a celebration of music and how it brings people together through representation on a t-shirt. Band Shirt Day is easy to do and is a great way to create engagement with artists and have fun with classmates, friends, and staff while raising funds for worthy causes. Band shirts have a story, and on Band Shirt Day everyone has a chance to tell it!

Great! We’d love to chat and tell you more about Band Shirt Day. Please contact us. Or, find our Press Release in the PRESS section of our site.

Band Shirt Day was launched in 2022 by independent non-profit merchandise association, MerchFriends.